Salesforce-Pardot Integration
With improved tracking and activity alerts, your sales team has all of the tools they need to stay privy to the most relevant, actionable information. And with marketing passing along only the most qualified leads, sales reps can focus their time on what really matters. Here are few benefits-
- BEHAVIORAL TRACKING- Adding Pardot to your Salesforce CRM gives you the opportunity to go beyond basic demographic information and delve into detailed behavioral tracking so that you can view which pages your prospects are visiting, what types of content they’re interested in, and where they are in the buying cycle
- REAL-TIME ACTIVITY ALERTS- With Pardot, your sales reps will receive real-time alerts whenever a prospect is active on your site or takes a specific action (like visiting the pricing page or downloading a white paper). By having this detailed information delivered in real-time via email, CRM, or a desktop application, sales can stay up-to-date on their prospects’ activities and interests
- NURTURE LEADS by Drip campaigns-Using Pardot, marketers can automatically “drip” valuable content to leads over time, nurturing them to a sales-ready state and preventing sales reps from wasting time on leads who aren’t yet ready to buy.
