Salesforce-Mailchimp Integration
Built-in Salesforce with Mailchimp Integration allows you to import Salesforce leads or contacts to your MailChimp list, and check MailChimp reports based on campaign activity in your CRM. Check out few advantages :-
- Data Sync and Integration-The Mailchimp Salesforce field mapping allow you to link and share the data that you have collected via email campaigns with the Salesforce team. The integration is automatic with every scheduled sync allowing you to update your leads in the existing contact list with ease.
- Lead Creation and Customer Retention-Marketing automation campaigns allow the sales team to come up with customized information to attract and retain customers. The Salesforce integration to Mailchimp is often used to keep track of customer’s purchasing or intention-to history allowing the team to create leads and conversions by linking back URLs clicked on data to CRM.
- Creation of Segments-The Segments or Tags, as they are called now is a robust feature that allows you to segment or group your clients via specific criteria. Contacts and leads are automatically added to their groups allowing you to customize Mailchimp for Salesforce via messages to each depending on the intended target marketing purpose.
